Investors Media Group - we invest in business ideas! - California diners are cutting back as costs soar — but restaurant owner reveals one trend that's booming

October 17, 2026 - BY Investors Politics

California diners are cutting back as costs soar — but restaurant owner reveals one trend that's booming

Happy hour business jumped from roughly 8% to nearly 30% of sales at a San Diego restaurant group as California diners hunt for cheaper meals.